Integrated
Marketing
Marketing
in the Age of the Internet
The rapid growth of the Internet has led to a new marketing communications
discipline referred to as "Integrated Communications" --
the intersection of traditional direct marketing, public relations
and the Internet. Integrated Communications is a new set of communications
skills and services that capitalize on the global reach, instantaneous
communications and real-time functionality of the Web to reach target
audiences. Integrated Communications has blurred the line between
marketing and public relations by offering companies a new suite of
interactive services to reach targeted buyers that include:
• Creation of comprehensive marketing plans including Internet
advertising, affinity group marketing and search engine optimization.
• Development
of "communities of interest" that reach your ideal prospects,
based on interest, profession, location, and other demographic factors.
• Placement
of banner ads, key word purchases, reciprocal links and interactive
campaigns to drive traffic to your site.
To learn more
about how your company can benefit from an Internet marketing and
public relations program, please click
here to schedule a free consultation with Mariane
Maffeo.
We're a preferred vendor in the Phoenix,
Arizona Public Relations Firms section of Marketingtool.com.
