Integrated
Communications
The
rapid growth of the Internet has led to a new marketing communications
discipline referred to as "Integrated Communications" --
the intersection of traditional direct marketing, public relations
and the Internet. Integrated Communications is a new set of communications
skills and services that capitalize on the global reach, instantaneous
communications and real-time functionality of the Web to reach target
audiences. Integrated Communications has blurred the line between
marketing and public relations by offering companies a new suite of
interactive services to reach targeted buyers that include:
•
Creation of comprehensive marketing plans including Internet advertising,
affinity group marketing and search engine optimization.
•
Development of "communities of interest" that reach your
ideal prospects, based on interest, profession, location, and other
demographic factors.
•
Placement of banner ads, key word purchases, reciprocal links and
interactive campaigns to drive traffic to your site.
To
learn more about how your company can benefit from an Internet marketing
and public relations program, please click
here to schedule a free consultation.
