Public Relations in the Information Age

Public Relations means creating, shaping, publicizing, enhancing or changing public perceptions of a person, company, industry or brand. It is one of the "three sisters" of business development: Advertising, Marketing and PR.

Public Relations is the most highly leveragable of the three facets of successful go-to-market or corporate communication expenditures, as a well-placed article in an industry publication or local newspaper can be invaluable to the introduction, growth or special program of a business or nonprofit organization. Public Relations often supports fund-raising programs and business growth and branding initiatives.

There are a number of areas of specialization in the field of Public Relations. An effective public relations plan should be aimed at reaching specific “publics” and stakeholders. Activities may include:

• Media or press relations
• Government relations
• Investor or shareholder relations
• Customer or client relations
• Employee relations
• Event management

Utilizing Public Relations to meet corporate goals, organizations often benefit from the depth and breadth of PR practitioners' experience in:

Strategic planning
Media training and coaching
Reputation management
Crisis management
Speechwriting
Appearances and presentations
Lobbying

Maffeo Media can assist you in creating and producing:

Literature and collateral material
Biographies and backgrounders
Video tapes and audio tapes
Annual reports
Special events
Publications/newsletters
Research reports, studies and “white papers”
Awards programs
Contests and promotions
Company, product or issue website

 

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