| |
|
|
|
Public
Relations in the Information Age
Public Relations
means creating, shaping, publicizing, enhancing or changing public perceptions
of a person, company, industry or brand. It is one of the "three
sisters" of business development: Advertising, Marketing and PR.
Public Relations is the most highly leveragable of the three facets
of successful go-to-market or corporate communication expenditures,
as a well-placed article in an industry publication or local newspaper
can be invaluable to the introduction, growth or special program of
a business or nonprofit organization. Public Relations often supports
fund-raising programs and business growth and branding initiatives.
There are a number of areas of specialization in the field of Public
Relations. An effective public relations plan should be aimed at reaching
specific “publics” and stakeholders. Activities may include:
- Media or
press relations
- Government
relations
- Investor
or shareholder relations
- Customer
or client relations
- Employee
relations
- Event management
|
|
| |
|
|
|
Utilizing
Public Relations to meet corporate goals, organizations often benefit
from the depth and breadth of PR practitioners' experience in:
Strategic planning
Media training and coaching
Reputation management
Crisis management
Speechwriting
Appearances and presentations
Lobbying |
|
Maffeo
Media can assist you in creating and producing:
Literature and collateral
material
Biographies and backgrounders
Video tapes and audio tapes
Annual reports
Special events
Publications/newsletters
Research reports, studies and “white papers”
Awards programs
Contests and promotions
Company, product or issue website |
|
| |
|
|
|

All
material except corporate trademarks owned by other entities are ©
2001-2010, Maffeo Media, Gilbert, Arizona 85296.
Permission
to use must be granted in writing. Please contact Maffeo
Media for further copyright information.
Please
click here to read our privacy policy. |
|